Dr. Thorsten Hennig-Thurau is Professor of Marketing at the University of Muenster and Research Professor of Marketing at Cass Business School, City University, London. Before moving to Muenster University in April 2010, he was Professor to this, he was Professor of Marketing and Media Research at Bauhaus-University of Weimar. He was also the Director of the Department of Film Economics of the Bauhaus-Film-Institut at Bauhaus-University.

His work focuses on media marketing and management (particulary on movies) and services marketing and management. In 2009, Professor Hennig-Thurau has been ranked as one of the Top 1% business administration scholars in Germany, Austria, and Switzerland by the German business magazine Handelsblatt, taking rank 15 out of 2,100 scholars. When only leading international journal publications are considered, Professor Hennig-Thurau is ranked second of all business adminstration scholars. A ranking of the American Marketing Association lists him as one of the five most productive marketing scholars in Germany and among the most productive 200 marketing scholars worldwide between 2000 and 2007.  

Born in Hamburg, Germany, in 1967, Professor Hennig-Thurau studied Business Administration at the University of Lueneburg and received his Masters degree (Diplom-Kaufmann) in 1994. From July 1994 until January 1996, he served as marketing consultant at the Hanover-based imug Institute focusing on relationship marketing issues, especially customer satisfaction measurement and monitoring. From November 1994 until March 1998, he was a doctorate student and research/teaching assistant at the University of Hanover`s Department of Marketing.

After completing his doctoral thesis -which dealed with the impact of customer skills on relationship marketing success- in early 1998, Dr. Hennig-Thurau became an Assistant Professor at the University of Hanover`s marketing department. He finished his post-doctoral thesis ("Habilitation") in December 2001 in which he developed a model of marked-based organizational learning for higher education institutions and was promoted to Privatdozent status. After serving as Visiting Professor of Business Administration at the University of Muenster  between October 2002 to March 2003, he became a Full Professor of Marketing and Media Research at the Bauhaus-University of Weimar  in February 2003. In April 2006, he has been appointed Research Professor of Marketing in the Faculty of Management of Cass Business School, City University London. He also served as Vice Dean of the Bauhaus-University`s media faculty between 2006 and 2009. In 2007 and 2009, Professor Hennig-Thurau declined offers of W3-professorships of marketing at European University Viadrina Frankfurt (Oder) and University of Mannheim, respectively.

Professor Hennig-Thurau has published several articles on marketing-related issues in the discipline`s leading international journals, including the Journal of Marketing  (in which he has authored five articles since 2006), Academy of Management Journal, the Journal of the Academy of Marketing Science, the Journal of Service Research, Marketing Letters, the International Journal of Electronic Commerce, the Journal of Interactive Marketing, Psychology & Marketing, and the Journal of Consumer Affairs. His articles have also appeared in top-ranked German marketing and business-adminstration journals such as Zeitschrift für betriebswirtschaftliche Forschung, Die Betriebswirtschaft, Zeitschrift für Betriebswirtschaft und Marketing ZFP. He has authored three books and is co-editor of the monograph "Relationship Marketing " which has been translated into the Chinese language. His major contributions to academia include the creation and continuing editorship of VHB-JOURQUAL, the official journal ranking of the German Association for Business research (VHB), which has, since its inaugural edition in 2003, become the most influential ranking of business journals' scientific quality in German-speaking countries.

Professor Hennig-Thurau is a proud member of the editoral board of, among others, the Journal of Service Research and the International Journal of Electronic Commerce, as well as AMA's Academic Resource Center area editor for movie marketing . In addition, he regulary serves as reviewer for, among others, the Journal of Marketing  and Marketing Science. Professor Hennig-Thurau has won a total of ten international best paper awards, including the Overall Best Paper Award of the AMA Summer Educators' Conference 2005 and the prestigious "JSR Excellence in Service Research" Award in 2002. In November 2007, he was honored by the DeSantis Center for Motion Picture Industry Studies of Florida Atlantic University by being the first German scholar to be awarded as INTERNATIONAL FELLOW of the center for his contributions to motion picture industry studies.

Professor Hennig-Thurau´s work has been cited by or the topic of press articles in leading German and international newspapers, trade/business magazines, and business websites. Such outlets include the Financial Times, The Guardian, The Independent, The Hollywood Reporter, Screen International, as well as Frankfurter Allgemeine Zeitung, Tages-Anzeiger, Die Zeit, Frankfurter Rundschau and Die Welt (a full-text media coverage archive can be found here ). He regularly speaks at business events and conferences and consults several media companies.

Download a recent version of Professor Hennig-Thurau`s Curriculum Vita  (last updated in April 2010).

For some photos of recent events, please click here .

• February 19, 1998: Qualitätsmanagement von Hochschulen: Faculty-Q als Erweiterungskonzept von Teach-Q [Quality Management of Higher Educational Institutions], first workshop "Management of Higher Education", Commission of Management of Higher Education, Association of Business Admistration, Bommerholz/Witten, Germany (with Ursula Hansen and Markus Langer).
  
• April 21, 1998: National Consumer Satisfaction Indices: Critically Investigating and Generating Proposals for Improvement from an Application Perspective, Workshop on Quality Management in Services, EIASM, Ingolstadt, Germany (with Ursula Hansen).
  
• November 26, 1998: Does it Pay to Invest in Customers?, Sixth Conference of the European Section of the Society of Consumer Affairs Professional in Business (SOCAP), Bremen, Germany.
  
• February 18, 1999: Studierendenbindung: Relevanz, Modellierung, Managementimplikationen [Student Retention: Some Words on the Relevance and Measurement of a New Strategic Tool for Higher Educational Instititons], second workshop "Management of Higher Education", Commission of Management of Higher Education, Association of Business Admistration, Bommerholz/Witten, Germany (with Markus Langer).
  
• February 7, 2000: The Rationales of Service Relationships: Integrating Company-oriented and Customer-oriented Relational Benefits, 2000 AMA Winter Educators` Conference, San Antonio: Texas (with Kevin P. Gwinner and Dwayne D. Gremler). Click here for a photo of the presenters!
  
• February 24, 2000: Hochschulbindung als Zielgrösse für das Hochschulmarketing [Student Retention Once More: Empirical Results from a Large Sample Study], third workshop "Management of Higher Education", Commission of Management of Higher Education, Association of Business Admistration, Bommerholz/Witten, Germany (with Markus Langer and Frank Ziegele). This presentation received the overall Best Paper Award of the conference.
  
• January 19, 2001: Kundenartikulationen im Internet: Virtuelle Meinungsplattformen als Herausforderung für das Marketing [Consumer-to-Consumer Communication on Web-Based Opinion Platforms - A New Challenge for Marketing], 2001 Annual Academic Marketing Conference, Commission of Marketing, Association of Business Admistration, Bad Homburg, Germany.
  
• August 11, 2001: Customer Orientation of Service Employees: A Conceptual Framework, 2001 AMA Summer Educators` Conference, Washington, D.C. (with Claudia Thurau).
  
• August 12, 2001: Consumers` Decision-Making Style as a Basis for Market Segmentation, 2001 AMA Summer Educators` Conference, Washington, D.C. (with Klaus-Peter Wiedmann, Gianfranco Walsh, and Vincent-Wayne Mitchell). This paper received the Best Paper Award of the conference`s Global Marketing Track.
  
• August 12, 2001: A Relationship Marketing Perspective of Complaint Satisfaction in Service Settings: Some Empirical Findings, 2001 AMA Summer Educators` Conference, Washington, D.C.
  
• June 28, 2002: Assessing the Attractiveness of Ownership-Substituting Services, 2002 Frontiers in Services Conference, Maastricht, The Netherlands (with Ulf Schrader).
  
• June 29, 2002: Why Customers Articulate Themselves on the Internet - An Extension of the Word-of-Mouth Concept, 2002 Frontiers in Services Conference, Maastricht, The Netherlands (with Kevin Gwinner, Dwayne Gremler, and John Walsh). Click here for a photo of the presenters!
  
• August, 5, 2002: Going to the Movies - or Renting Them, 2002 AMA Summer Educators` Conference, San Diego (with John Walsh, Klaus-Peter Wiedmann, and Mark B. Houston).
  
• August, 4, 2002: Conceptualizing Consumer Confusion, 2002 AMA Summer Educators` Conference, San Diego (with John Walsh and Vince Mitchell). This paper received the Best Paper Award of the conference`s Consumer Behavior Track.
  
• August, 5, 2002: Going to the Movies - or Renting Them, 2002 AMA Summer Educators` Conference, San Diego (with John Walsh, Klaus-Peter Wiedmann, and Mark B. Houston).
  
• August 17, 2003: Unveiling the Mysteries of Motion Picture Success: An Interrelationship Approach of the Determinants of Motion Picture Box Office, 2003 AMA Summer Educators` Conference, Chicago (with Mark B. Houston and Gianfranco Walsh).
  
• August 17, 2003: Managing Service Relationships in a Global Economy: Refining and Extending the Concept of Customer Relational Benefits, 2003 AMA Summer Educators` Conference, Chicago (with Kevin P. Gwinner and Dwayne D. Gremler).
  
• October 12, 2003: Exporting Media Products: Understanding the Success and Failure of Hollywood Movies in Germany, Association of Consumer Research North American Conference, Vancouver (with Gianfranco J. Walsh and Matthias Bode).
  
• October 25, 2003: Consumption-Related Consumer-to-Consumer Communication via the Internet: Implications for e-tailing, Frontiers in Services Conferences, Washington D.C. (with Kevin P. Gwinner, Dwayne D. Gremler, and Gianfranco Walsh).
  
• October 25, 2003: Emotional Labor: Review of the Literature and Implications for Service Research, Frontiers in Services Conferences, Washington D.C. (with Kevin P. Gwinner and Dwayne D. Gremler)
  
• August 7, 2004: Is There Anything Different about Relationships in Cyberspace? Comparing the Impact of Relationship Quality on Customer Retention in Online and Offline Environments for Two Services, 2004 AMA Summer Educators` Conference, Boston, MA, USA (with Daniel Bornemann and Gianfranco Walsh).
  
• August 8, 2004: Examining Customer-related Outcomes and Antecedents of Service Employees’ Emotional Labor Strategies for Interactive and Individualized Services, 2004 AMA Summer Educators` Conference, Boston, MA, USA (with Gianfranco Walsh and Markus Groth).
  
• August 8, 2004: The Good, the Bad, and the Studio-Manufactured Buzz: Can Good Marketing Carry a Bad Motion Picture?, 2004 AMA Summer Educators` Conference, Boston, MA, USA (with Mark Houston).
  
• Oktober 29, 2004: The `Why´ of Service Relationships: Applying Means-End Theory to Understand Consumers` Desire for Relationship Building, Frontiers in Services, Miami (with Michael Paul, Dwayne Gremler, and Kevin Gwinner).
  
• May 27, 2005: Customer Relationship Benefits: A Cross Cultural Perspective, Special Session, 2005 Academy of Marketing Science, North-American Conference, Tampa (with Kevin Gwinner and Dwayne Gremler).
  
• May 28, 2005: Not All Smiles Are Created Equal: How Employee-Customer Emotional Contagion Impacts Service Relationships, 2005 Academy of Marketing Science North-American Conference, Tampa (with Markus Groth, Michael Paul, Dwayne D. Gremler).
  
• August 1, 2005: Consumer File Sharing of Motion Pictures: Consequences and Antecedents, 2005 AMA Summer Educators` Conference, San Francisco (with Victor Henning).
  
• August 5, 2006: Toward a Means-End Theory of Service Relationships, 2006 AMA Summer Educators’ Conference, Chicago (with Michael Paul, Dwayne Gremler, and Kevin Gwinner)
  
• August 5, 2006: Optimizing the Sequential Distribution Model for Motion Pictures, 2006 AMA Summer Educators’ Conference, Chicago (with Victor Henning, Henrik Sattler, Felix Eggers, and Mark Houston)
  
• August 6, 2006: Enhancing Cultural Positioning: Understanding the Success and Failure of Hollywood Movies in Germany, 2006 AMA Summer Educators’ Conference, Chicago (with Gianfranco Walsh and Matthias Bode
  
• August 15, 2006: Service with a Smile: Linking Employee Emotional Labor with Employee Determinants, Customer Perceptions, and Customer Outcomes, 2006 Academy of Management Conference, Atlanta (with Markus Groth and Gianfranco Walsh)
  
• August 15, 2006: Willing and Able to Fake It: How Beliefs about Inauthenticity Moderate the Relationship Between Emotional Labor and Employee Outcomes, 2006 Academy of Management Conference, Atlanta (with Markus Groth and Doug Pugh)
  
• September 15, 2006: Jeopardizing Customer Loyalty through Economic Bonus Programs? A Cognitive-Evaluation Theory Perspective of Service Relationships, 14th International Colloquium in Relationship Marketing, Leipzig (with Michael Paul)
  
• November 11, 2006: What is a Movie Brand Worth? Conceptualizing and Measuring the Brand Extension Value of Motion Pictures, 8th Business & Economics Scholars Workshop Summit in Motion Picture Industry Studies, Fort Lauderdale (with Mark Houston and Torsten Heitjans)
  
• February 17, 2007: The Dark Side of Hierarchical Loyalty Programs: Testing Customer Reactions to Relationship Status Reductions, 2007 AMA Winter Educators’ Conference, San Diego (with Tillmann Wagner)
  
• May 23, 2007: Standardizing Frontline Employee Behavior, European Marketing Association Conference, Reykjavik (with Michael Paul)
  
• August 4, 2007: The Impact of Service Rules on Customer-Perceived Service Quality and Trust, 2007 AMA Summer Educators’ Conference, Washington, D.C. (with Michael Paul)