Monographs (1)

Paul, Michael (2008): Theoriebildung im Marketing: Das Wiederkaufverhalten bei Dienstleistungen [Theory Building in Marketing: Repeat Purchase of Services], Lohmar-Köln, 292 pages. [Download]

Journal Articles (Refereed) (4)

Paul, Michael, Thorsten Hennig-Thurau, Dwayne D. Gremler, Kevin P. Gwinner, and Caroline Wiertz (2009): Toward a Theory of Repeat Purchase Drivers for Consumer Services, in: Journal of the Academy of Marketing Science, 37 (2), 215-237. [Download]

Hennig-Thurau, Thorsten and Michael Paul (2007): Can Economic Bonus Programs Jeopardize Service Relationships?, in: Service Business. An International Journal, 1, 159-175. [Download]

Hennig-Thurau, Thorsten, Markus Groth, Michael Paul, and Dwayne D. Gremler (2006): Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service Relationships, in: Journal of Marketing, 70 (3), 58-73. [Download]

Hennig-Thurau, Thorsten, Kevin P. Gwinner, Dwayne D. Gremler, and Michael Paul (2005): Managing Service Relationships in a Global Economy: Exploring the Impact of National Culture on the Relevance of Customer Relational Benefits for Gaining Loyal Customers, in: Advances in International Marketing, 15, 11-31. [Download]

Other Refereed Publications (5)

Hennig-Thurau, Thorsten, Michael Paul, and Georg Puchner (2009): Do Relationship Marketing Instruments Really Have an Impact on Service Customers? Insights from a Large-Scale Field Experiment, in: Enhancing Knowledge Development in Marketing: Proceedings of the 2009 AMA Summer Educators´ Conference, 20, 391-392. [Download]

Paul, Michael, Thorsten Hennig-Thurau, and Thomas Rudolph (2008): Using Customer Equity to Determine Optimal Multichannel Strategies, in: Enhancing Knowledge Development in Marketing: Proceedings of the 2008 AMA Summer Educators´ Conference, 19, 443-444. [Download]

Hennig-Thurau, Thorsten and Michael Paul (2007): Standardizing the Human Component of Services: The Impact of Service Rules on Customer-Perceived Service Quality and Trust, in: Enhancing Knowledge Development in Marketing: Proceedings of the 2007 AMA Summer Educators´ Conference, 18, 20-21. [Download]

Hennig-Thurau, Thorsten and Michael Paul (2007): Standardizing Frontline Employee Behavior: The Impact of Aesthetic, Emotional, and Verbal Rules on Service Customers, in: Flexible Marketing in an Unpredictable World: Proceedings of the 36th EMAC Conference. [Download]

Paul, Michael, Thorsten Hennig-Thurau, Dwayne D. Gremler, Kevin P. Gwinner, and Caroline Wiertz (2006): Toward a Means-End Theory of Servíce Relationships: Linking Relationship-Driving Benefits with Service Attributes and Motivational Values, in: Enhancing Knowledge Development in Marketing: Proceedings of the 2006 AMA Summer Educators´ Conference, 17, 39-40. [Download]

Book Chapters (2)

Paul, Michael und Thorsten Hennig-Thurau (2010): Determinanten der Kundenbindung, in: Bruhn, Manfred und Christian Homburg (Hrsg.), Handbuch Kundenbindungsmanagement, 7. vollst. überarb. u. aktual. Aufl., Wiesbaden: Gabler, 81-109. [Download]

Hennig-Thurau, Thorsten und Michael Paul (2007): Mitarbeiteremotionen als Steuerungsgröße des Dienstleistungserfolges, in: Gouthier, Matthias H. J., Christian Coenen, Henning S. Schulze und Christoph Wegmann (Hrsg.), Service Excellence als Impulsgeber. Strategien - Management - Innovationen - Branchen, 1. Aufl., Wiesbaden: Gabler, 363-382. [Download]

Other Research Publications (10)

Hennig-Thurau, Thorsten, Michael Paul, and Georg Puchner (2009): Modeling the Chain of Effects of Relationship Marketing Instruments on Customer Perceptions and Behaviors, in: Bernd Stauss, Stephen W. Brown, Bo Edvardsson und Robert Johnston (Hrsg.): QUIS 11: Moving Forward with Service Quality, Ingolstadt, Germany.

Wiertz, Caroline, Thorsten Hennig-Thurau, Björn Bohnenkamp, and Michael Paul (2009): Demystifying YouTube: An Analysis of the Drivers of User-Generated Online Video Consumption, 2009 INFORMS Marketing Science Conference, University of Michigan, Ann Arbor, MI.

Paul, Michael, Thorsten Hennig-Thurau, and Thomas Rudolph (2008): Identifying the Right Mix of Bricks and Clicks: Customer Equity Maximizing Multichannel Strategies for Service Firms, SERVSIG International Research Conference, Liverpool, UK.

Hennig-Thurau, Thorsten, Michael Paul, and Georg Puchner (2008): The Impact of Relationship Marketing Actions on Customer Attitudes and Behavior: Insights from a Large-Scale Field Experiment, 17th Frontiers in Service Conference, University of Maryland, College Park, MD.

Paul, Michael, Thorsten Hennig-Thurau, and Thomas Rudolph (2008): How to Allocate Marketing Ressources across Multiple Service Channels? A Customer Value Approach, Rostock Conference on Service Research, Rostock, Germany. [This paper has won the Best Paper Presentation Award.]

Hennig-Thurau, Thorsten and Michael Paul (2006): Jeopardizing Customer Loyalty Through Economic Bonus Programs? A Cognitive-Evaluation Theory Perspective of Service Relationships, 14th International Colloquium in Relationship Marketing, Leipzig, Germany. [This paper has won the Best Paper Presentation Award.]

Paul, Michael, Thorsten Hennig-Thurau, Dwayne D. Gremler, Kevin P. Gwinner, and Caroline Wiertz (2006): Toward a Theory of Repeat Purchase Drivers for Services: Developing a Coherent Framework and Assessing Driver Importance, Working Paper.

Hennig-Thurau, Thorsten, Markus Groth, and Michael Paul (2005): Emotional Contagion in Service Delivery: How Employee Emotions Impact Customers, 20th annual meeting of the Society of Industrial and Organizational Psychology, Los Angeles, CA.

Hennig-Thurau, Thorsten, Markus Groth, Michael Paul, and Dwayne D. Gremler (2005): Not all Smiles Are Created Equal: How Employee-Customer Emotional Contagion Impacts Service Relationships, in: Developments in Marketing Science: Proceedings of the Annual Conference of the Academy of Marketing Science, Harlan E. Spotts, ed. Tampa, FL: Academy of Marketing Science.

Paul, Michael, Thorsten Hennig-Thurau, Dwayne D. Gremler, and Kevin P. Gwinner (2004): The `Why´ of Service Relationships: Applying Means-End Theory to Understand Consumers’ Desire for Relationship Building, 13th Annual Frontiers in Service Conference, University of Miami, Miami, FL.

Journal Articles (refereed) – US- and UK-Journals (3)

Hennig-Thurau, Thorsten, Victor Henning, Henrik Sattler, Felix Eggers, and Mark Houston (2007): The Last Picture Show? Timing and Order of Movie Distribution Channels, in: Journal of Marketing, Vol. 71 (October), 63-83. [Download]

Hennig-Thurau, Thorsten, Victor Henning, and Henrik Sattler (2007): Consumer File Sharing of Motion Pictures, in: Journal of Marketing, Vol. 71 (October), 1-18. [Download]

Henning, Victor and Andre Alpar (2005): Public aid mechanisms in feature film production: the EU MEDIA Plus Programme, in: Media, Culture & Society, Vol. 27, No. 2, 229-250 [Download]

Other Refereed Publications (5)

Henning, Victor and Thorsten Hennig-Thurau (2008): The Theory of Reasoned Action: Does it Lack Emotion?, in: Enhancing Knowledge Development in Marketing: Proceedings of the 2008 AMA Summer Educators` Conference, Chicago: American Marketing Association.

Henning, Victor and Jan Reichelt (2008): Mendeley - A Last.fm for Resesearch, in: Proceedings of the 4th IEEE International Conference on e-Science, Indianapolis: IEEE.

Henning, Victor (2007): The Role of Anticipated Emotions in Hedonic Consumption, in: Cognition and Emotion in Economic Decision Making - Workshop Proceedings, Rovereto: Università degli Studi di Trento.

Hennig-Thurau, Thorsten, Victor Henning, Henrik Sattler, Felix Eggers and Mark Houston (2006): Optimizing the Sequential Distribution Model for Motion Pictures, in: Enhancing Knowledge Development in Marketing: Proceedings of the 2006 AMA Summer Educators´ Conference, Chicago: American Marketing Association. [Download]

Henning, Victor and Thorsten Hennig-Thurau (2005): Consumer file sharing of motion pictures: Consequences and Determinants, in: Enhancing Knowledge Development in Marketing: Proceedings of the 2005 AMA Summer Educators´ Conference, Chicago: American Marketing Association. * This paper received the Best Paper in Track Award as well as the Overall Best Conference Paper Award of the 2005 AMA Summer Educators´ Conference in San Francisco.

Monographs (authored and edited) (1)

Hennig-Thurau, Thorsten and Victor Henning (2009): Guru Talk: Die deutsche Filmindustrie im 21. Jahrhundert, Marburg: Schüren Verlag.

Invited Book Chapters (3)

Henning, Victor, Jason Hoyt and Jan Reichelt (2008): Usage-based Impact Metrics in Research, in: Masum, Hassan and Mark Tovey (Eds.): The Reputation Society, Cambridge: MIT Press (forthcoming).

Hennig-Thurau, Thorsten and Victor Henning (2005): Zum Zusammenhang von Qualität, Marketing und Markterfolg bei Spielfilmen, in: Bliemel, Friedhelm W., Andreas Eggert, Georg Fassott, and Jörg Henseler (Eds.): Handbuch PLS-Pfadmodellierung - Methode, Anwendung, Praxisbeispiele, Stuttgart: Schäffer-Poeschel.

Henning, Victor, Julian Raabe, and Jan Reichelt (2005): 12snap, in: Ernst, Holger, Stefan Glänzer, and Peter Witt (Eds.): Success Factors of Fast Growing Companies - Selected Case Studies, Wiesbaden: Gabler.

Other Research Publications (2)

Henning, Victor (2004): An Empirical Study of the Effects of Peer-to-Peer Filesharing on the Film Industry, Working Paper No. 5, Chair for Marketing and Media Research, Bauhaus-University of Weimar, 133 pages.

Henning, Victor, Arne Schepker, Jan Kemper, and Jan Lübbering (2003): Sony Music Entertainment (Germany) GmbH: Writing The New Song, Case Study & Teaching Note, European Case Clearing House, University of Cranfield, 44 pages.

Refereed Publications (2)

Hennig-Thurau, Thorsten, André Marchand and Paul Marx (2011): Can Automated Recommender Systems Lead to Better Group Decisions?, Submitted to AMA Winter Educators' Conference, Track 10, forthcoming.

Marx, Paul, Thorsten Hennig-Thurau, and André Marchand (2010): Increasing Consumers' Understanding of Recommender Results: A Preference-based Hybrid Algorithm with Strong Explanatory Power, ACM RecSys'10, Barcelona, Spain.

Monographs (2)

Marchand, André (2011): Joint Consumption of Hedonic Goods (working title), forthcoming.

Marchand, André (2007): Die Wirkung der Kommunikationspolitik auf den Erfolg von Spielfilmen, Grin-Verlag.

Working Paper (1)

Hennig-Thurau, Thorsten, André Marchand, and Paul Marx (2010): When Consumers are Agents: Can Group Recommender Systems Help Make Better Choices?, Working Paper.

Erverything I have :) (2)

Paul Marx (2008): Weiterentwicklung der Conjoint-Analyse: Messung individueller Kundenpräferenzen bezüglich multipler Produkteigenschaften Verlag Dr. Müller, 2008, ISBN 978-3-8364-9152-5

Eggers, F., H. Sattler, T. Hennig-Thurau und P. Marx (2007): Golden Conjoint: A New Method for Measuring Consumer Preference Structures - A Technical Report, Research Papers on Marketing and Retailing, University of Hamburg, 2007.